Dream Sports Marketing Agency was founded by João Guerra and Luís Figo in 2009.

Built on top of a strong network in sports, we offer a unique and specialized service for brands and companies who want to leverage all the awareness and equity building power of Sports.

Dream Sports Marketing Agency is a 360º Sports Marketing Agency connecting all the network in Sports and specialized in the development of brand activations, multimedia contents, football stars engagement and sports events.

Dream Sports Marketing Agency is also proprietary of several platforms related to youth football under the brands “Dream Football”, “A Escolinha do Figo” and “DFN Management”.


João Guerra - CEO & Creative Director

25 years experience working with brands, 15 of which working in Marketing and Sales for companies like Heineken, Unilever and Mars.

Luís Figo – Partner

One of the greatest players of all time, respected both in and outsider the pitch, a businessman, entrepreneur,and currently UEFA President’s Football Advisor.

Miguel Sousa – Events Director

With a long experience working for companies like Unilever, Mundial-Confiança, Novis Telecom and Mars, Miguel has been running events in 15 different countries with DREAMSMA since day 1.

Miguel Marques – Production Director

Bridging the gap between the creative sector and production, Miguel has worked with companies such as SOLIDOGMA, Opção Global, Machrent , “O Escritório”, By Design ,Desafio Global and Cenycet.

Filipe Guedes - Football Projects Director

With a long background in Sports Management, Filipe has led international projects for DreamFootball and A Escolinha do Figo in China and Africa.

Victor Martins - Media & Content

With his mindset focused on communication and innovation, Victor always finds the most creative and effective way to show his work.

Hugo Ferreira – Web & Digital Design

Hugo’s main goal is to design human experiences between the real and the digital world.






Brands we’ve worked with


Dream Football

Global Digital Scouting Platform – 217 countries

A Escolinha do Figo Multimedia Content

Number 1 TV Show in Portugal 3-9 years old between 2011 and 2013

A Escolinha do Figo

Football Academies – 51 academies in Portugal

Soccer Avatars

Soccer Avatars Game


(+351) 214 212 399
Health Club Quinta da Marinha, Rua das Codornizes, 2750-685 Cascais